Date:January 30, 2015

Be Your Own Brand: A Breakthrough Formula for Standing Out from the Crowd

By David McNally, Karl D. Speak

This book is an excellent resource for translating your values, competencies and aims into a personal brand that is distinctive and that demonstrates unique value. “By daring to be your own brand you get to be more of who you truly are, not less – the most authentic strategy for success.”

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