Identity—They know who they are, where they are going and what they value
Authenticity—They model trueness to their mission and values, truth-telling and transparency.
Alignment—Practices are congruent with what matters most, they craft unity from diversity, and continually adapt and grow.
Accountability—They are responsible, deliver on their promises and exercise sound stewardship.
These are the leaders and organizations that customers, communities and workers want to associate with. These are the leaders and organizations that will transform business as usual into business at its best.