By Richard Tedlow
This book should be on every executive’s reading list. Using numerous examples, Tedlow explains the dynamics and antidotes for of “knowing but not knowing” that led to many corporate failures, including the demise of A&P, troubles of the American auto industry, IBM’s early denial of the burdgeoning p.c. market and of course denial of plentiful signs that our economy was headed for a significant adjustment. This brings home the reality that leadership excellence requires the capability to face harsh realities.