By Jim Collins
As with Collins’ and Porrass’ previous book “Built To Last,” there’s a solid research base here. Collins lays out six factors acconting for why some companies are able to make the leap from merely good or even mediocre performance to great ones: “level 5 leadership” (humility), “first who then what” (“Get the right people on the bus”), “confront the brutal facts,” “the hedgehog concept” and “technology accelerators.” From good to great “is not just about building on strength and competence, but about understanding what your organization truly has the potential to be the very best at and sticking to it.”