By Nikos Mourkogiannis
Years of experience as a strategy consultant for global corporations led to Nikos’ realization that purpose is the fundamental driver of exceptional performance and human effort. He distinguishes purpose – a leader’s and organization’s “moral DNA – ” from a mission, brand, strategies, values, and their variations. Using historical and contemporary examples, Mourkogiannis illustrates how an organization’s ingrained sense of purpose – discovery, altruism, heroism, excellence and others – serves to create a sustainable competitive advantage. His book includes ten steps for identifying and leveraging organizational purpose, as well as an extensive bibliography.